Your fractional CMO for the AI era

For me marketing is the discipline where everything converges — the commercial instinct of business strategy, the analytical rigour of engineering, the human complexity of psychology. The one function where all three are not just useful, but necessary.

I believe Europe builds remarkable technology — companies with the technical depth to compete with anyone, products that solve problems that matter. What holds them back is rarely the product. It's the gap between what you created and whom you could reach.

In the last five years as a Head of Growth I helped scale revenue at Cherry Servers from €3M to €16M with 5:1 LTV:CAC, and built the marketing function from one person to a team of eight. The real education was the mistakes. Loose targeting, weak positioning, a wrong hire, missing meeting cadences, vaguely defined goals — and a year of content that grew traffic, not revenue. Every failure pointed at a systemic shortage that I had to resolve.

That recognition kept pulling me further. Into Gestalt psychotherapy training, when I kept meeting human blockers that smarter strategy couldn't reach. Into AI engineering, when what's possible for a lean team permanently changed.

I started this practice to build the methodology that closes the gap. For founders building things worth finding.