Make marketing your competitive advantage
Fractional CMO Retainer
Marketing that runs like engineering. I build your strategy from customer evidence, install the execution layer, and coach your team to run it all.
Quarter 1
A complete CMO function
3 tracks
Direction, velocity and capability
1 system
Installed every quarter after
2 clients
At any one time, maximum
01 / QUARTER ONE
A complete CMO function in quarter one
It starts with the Growth Velocity Audit — free for retainer clients. From the roadmap onward I run three tracks in parallel.
Direction
I own your marketing strategy
Full GTM strategy built up front, then owned and iterated every month after.
Velocity
I build your marketing infrastructure
The 360° analytics and management system goes in first. Everything else gets built on top of it.
Capability
I coach your team
The people layer starts early, before any system is finished.
02 / GROWTH SYSTEMS
One new growth system every quarter
Every growth system includes the playbook, the SOPs, the configured stack, and someone on your team who owns it. The audit sets the order.
| GROWTH SYSTEM | COMES FIRST WHEN | MOVES | FIRST SIGNAL |
|---|---|---|---|
| Paid Ads Acquires high-intent traffic on proven positioning. | Positioning is validated and demand exists. | Pipeline at target CAC | 1–4 weeks |
| Customer Lifecycle Grows revenue from the customers you already won. | Churn eats what acquisition brings in. | Net revenue retention | 2–4 weeks |
| Outbound Fills the pipeline fast on a precise ICP. | The pipeline is empty and you need leads soon. | Pipeline volume | 3–4 weeks |
| CRO Fixes the bottlenecks where your funnel already leaks. | Traffic exists but conversion bleeds it away. | Funnel conversion rate | 2–8 weeks |
| Content Production Builds authority and inbound that compounds over time. | You need CAC to fall structurally in the long run. | Blended CAC | 4–6 months |
By the end of a typical engagement you're running three or four of these on top of the foundation, each with a capable owner inside your company.
03 / LEVERAGE
A senior marketer at post-AI speed
Ten years in marketing leadership and an AI engineering practice.
What takes a traditional marketer forty hours, I do in ten.
A traditional marketer
40 HRS
Me, with AI agents
10 HRS
I run my own practice on automated workflows and AI agents, and I vet every output with a seasoned marketer's judgement. That's what lets me deliver the value of a full-time hire at a fraction of the hours — for no more than two clients at a time.
I engineer the systems and your team runs them. I never absorb hands-on campaign execution, so the operational expertise compounds inside your company instead of leaving with me.
04 / COACHING
Your highly functional marketing team
Good systems fail when people don't use them. The human side of your business gets as much attention as the infrastructure.
I coach at whichever level growth is actually stuck.
A capable person avoiding ownership, two people who stopped talking, or a team that doesn’t share information are three different problems. Each level needs a different intervention, and treating them all the same is why most management advice fails.
With training in Gestalt psychotherapy and organizational development, I coach the way I work: present-focused, direct, warm.
THREE LEVELS
Individual
Ownership, confidence and the judgement to decide without you.
Relationship
Two people who can disagree without it going quiet.
Systemic
Meetings, decision rights and conflict that get handled, not avoided.
Included in every retainer at no extra cost, and available on its own at €100 per hour.
05 / QUESTIONS
Questions founders ask
See where you stand first
Every engagement starts with a Growth Velocity Audit and a roadmap showing where growth is actually stuck. The discovery call is where we decide whether it's the right move at your stage.
Book a discovery call