Marketing Growth Systems. One at a time.
I install growth systems into your business to make marketing function your revenue engine.
Entry Point
Growth Velocity Audit
2 weeks · €2,500
A strategic diagnostic across five dimensions: analytics & attribution, positioning & competitive landscape, funnel & conversion, growth systems maturity, and resource allocation.
You receive: executive summary, detailed diagnostic report (10-15 pages), recorded walkthrough (45-60 min), and a 90-day priority roadmap. The audit tells you exactly where growth is stuck and what to fix first — ranked by revenue impact.
This is where most engagements begin. 40-50% of audit clients continue to the retainer — because the diagnosis reveals gaps they can't fix alone.
Ongoing Partnership
Foundational Systems — Direction
In the first quarter of our partnership you get an actionable marketing strategy that is grounded in 360° customer analytics.
Marketing Strategy
Can't market what you can't articulate.
- 5-8 customer interviews with documented insights
- Win/loss analysis: patterns in why deals close or die
- Competitive positioning map with differentiation opportunities
- ICP documentation: firmographic + psychographic profile
- Core messaging framework aligned to positioning
- One high-impact sales enablement asset (battle card, one-pager, or pitch deck)
- AI layer embedded: competitor monitoring agent, ICP scoring, messaging variant generation
360° Analytics
Can't optimize what you can't measure.
- GA4 gap analysis with prioritized fix list
- Standardized event taxonomy + implementation guide
- UTM campaign tagging framework
- Multi-touch revenue attribution model
- Core dashboard: acquisition, activation, revenue in one view
- AI-generated weekly insight reports delivered to your inbox
- AI layer embedded: anomaly detection, automated insights, natural language summaries
Q1 Outcome: You know exactly who you serve and why you win. You can measure what's working and invest effectively. Every system built from here rests on this foundation which is then continuously refined througout our partnership.
Growth Systems — Velocity
When the foundation is laid, I will install growth systems that fit your go-to-market motion. One system per quarter.
Organic Growth
Long-term compounding results
- Technical SEO audit with prioritized fix list (indexation, speed, structure)
- Keyword strategy: 50-100 keywords mapped to funnel stage and search intent
- Content architecture: topic clusters, pillar pages, internal linking plan
- Editorial calendar: 12-week calendar with titles, briefs, keywords, CTAs
- Brief template + writer SOP for repeatable, consistent content output
- GEO optimization: structured frameworks and entity-rich content for AI search extraction
- Performance tracking: rankings, traffic, and conversions by content piece
- AI layer embedded: automated brief generation, content optimization scoring, competitor content monitoring, topic gap analysis
Paid Acquisition
Immediate results
- Channel audit: current state assessment — what's working, what's wasted
- Account structure: campaign architecture by funnel stage (prospecting vs. retargeting)
- Audience strategy: targeting framework with segmentation by intent and buyer stage
- Creative testing system: hypothesis → variant → winner → scale workflow
- Budget allocation model: channel mix optimized by CAC/LTV per source
- Reporting dashboard: spend, CPA, pipeline, and revenue by campaign
- AI layer embedded: creative variation generation, automated bid rules, spend anomaly alerts, performance forecasting
Outbound
Laser-focused sales
- ICP-to-list translation: target account criteria converted to data filters
- Lead sourcing infrastructure: Apollo/Clay/LinkedIn Sales Nav setup + enrichment workflows
- Domain and inbox setup: warmed sending infrastructure with deliverability monitoring
- Sequence architecture: multi-channel cadences (email + LinkedIn + optional phone)
- Copy frameworks: 3-5 tested cold email templates + LinkedIn message scripts
- AI-powered personalization system: variable insertion at scale with prospect research automation
- Campaign dashboard: sends, opens, replies, meetings, and pipeline by sequence
- Handoff process: lead routing, CRM integration, and reply sentiment classification
Psychological Coaching — Capability
Throughout the partnership I coach your internal talent so they could own and maintain the growth systems.
Don't forget your most talented people
- Bi-weekly 1:1 coaching calls with founder or marketing lead
- Team dynamics diagnosis: identifying decision bottlenecks and delegation gaps
- Founder pattern recognition: surfacing cognitive biases that slow growth decisions
- Marketing leadership development: building internal capability so you don't need me forever
- Async feedback via Loom: up to 2 reviews per week on team output
- Gestalt-informed approach: organizational psychology applied to marketing execution
Your team doesn't just execute playbooks — they develop agency and internal judgment to adapt growth systems to your business reality in the long-term them.
The design principle: 3-month minimum, then month-to-month. Everything built is yours — dashboards, automations, playbooks, SOPs. If we part ways, your team has everything they need to keep going.
What this looks like in practice.
I worked with a 16M ARR B2B infrastructure company. 9 years of building what became Growth Velocity.
3.7×
€4.3M → €16M revenue
30%
YoY growth, sustained
5:1
LTV/CAC ratio
What was built
Direction
Repositioned from commodity hosting to infrastructure-as-a-service. Defined ICP, validated messaging through customer interviews, built competitive intelligence into a live monitoring system.
Velocity
Engineered marketing systems across SEO, content, paid acquisition, and lifecycle email. Embedded AI automation into reporting and content operations. Built frameworks and SOPs for every channel.
Capability
Grew the team from 1 generalist to 7 specialists. Coached the marketing lead from executor to strategic driver. Built a culture where the team shipped without waiting for founder approval.
The marketing team operates autonomously. The systems compound. The infrastructure outlasts the engagement. This is what Growth Velocity produces — not a strategy deck that gathers dust, but a machine that runs.
Two ways to start.
Every engagement uses the Growth Velocity framework. The difference is depth and duration.
Growth Velocity Audit
2-week strategic diagnostic
€2,500
The entry point to Growth Velocity. A full diagnostic across analytics, positioning, funnel, systems, and team readiness — delivered with a 90-day priority roadmap.
- Analytics & Attribution Review
- Positioning & Competitive Snapshot
- Funnel & Conversion Analysis
- Growth Systems Inventory
- 90-Day Priority Roadmap
- Executive summary + detailed report
- Recorded walkthrough (45-60 min)
Growth Velocity Retainer
3-month minimum, then month-to-month
€5,500/mo
Quarterly growth systems delivered with strategic oversight, AI automation, and hands-on coaching. The full Growth Velocity methodology applied to your company.
- Monthly strategic sessions (60 min)
- Bi-weekly written briefs with competitive intelligence
- Live competitive dashboard with AI-generated alerts
- Bi-weekly coaching calls
- One growth system per quarter
- AI automation embedded
- SOPs, frameworks & playbooks
- Slack access (48h response)
Audit fee credited toward your first retainer month.
Common questions.
We're looking for someone full-time, not fractional.
You don't need a full-time CMO yet — you need the systems a CMO would build. Growth Velocity installs growth infrastructure in 90 days: strategy, systems, and a coached marketing lead who can run them. Then you decide if you need full-time or not. Most don't.
At 67% cost savings vs a full-time hire, the math works while you figure it out. And the infrastructure outlasts the engagement — at Cherry Servers, the team I built operated autonomously.
Do you execute or just advise?
I deliver strategic direction and working systems. Each quarter includes frameworks, SOPs, templates, and AI automations your team runs. I build the machine; your team operates it.
What I don't do: ongoing execution like writing blog posts or managing ad accounts day-to-day. That stays with your team or agency. I set the strategy and build the systems that make their execution compound.
Can't we just use AI tools ourselves?
There's a difference between using AI and being organized around AI. You can give your team ChatGPT tomorrow — that's using AI. What I do is engineer custom agents that automate your reporting, build attribution models that learn from your data, and create systems where AI is embedded in every workflow.
68% of fractional CMOs already claim to "use AI." The question isn't whether you use AI tools. It's whether your marketing infrastructure is built on AI or just adjacent to it.
We've worked with consultants before — got strategy decks that gathered dust.
That's the exact problem Growth Velocity solves differently. I don't deliver decks — I deliver infrastructure: working dashboards, AI automation, documented SOPs, and a team coached to use them. If it's not running, it's not done.
Every engagement produces working systems, not recommendations. Measurable before/after metrics for every deliverable.
How long before we see results?
The audit delivers a clear diagnosis and 90-day roadmap within 2 weeks. Foundation (Q1) produces working dashboards, validated positioning, and baseline metrics — visible within the first quarter. Structural systems like Content/SEO/GEO take 3-6 months to compound. The Foundation is specifically designed to deliver early measurable wins while building for long-term growth.
What happens after the engagement ends?
Everything I build is yours. SOPs, frameworks, dashboards, automations — all designed to run without me. The whole point of Growth Velocity is independence: a marketing function that compounds on its own. No lock-in, no dependency.
€5,500/month is a lot for a consultant.
Compare it to what you're spending now — or what you'd pay a full-time CMO. At 67% cost savings vs a full-time hire, you get a fractional CMO who engineers AI systems, provides psychology-based coaching, and delivers working infrastructure. That's not a consultant who sends a strategy deck.
The audit (€2,500) proves the ROI before you commit to the retainer. If the diagnosis doesn't reveal clear value, don't continue. At Cherry Servers, this approach delivered 5:1 LTV/CAC and €16M revenue with a 7-person team.
Can I start with the audit and upgrade to a retainer?
That's the most common path. The audit gives you a clear picture and a 90-day roadmap. If you want a strategic partner to build the systems on that roadmap, the retainer picks up where the audit left off. The audit fee is credited toward your first retainer month.
Ready to see where growth is stuck?
The Growth Velocity Audit is the fastest way to get a clear diagnosis and a prioritized roadmap. Two weeks. €2,500. Evidence before commitment.