Ongoing Partnership
Growth Velocity Retainer
Strategic growth leadership with quarterly system delivery. Direction, systems, and ongoing support — all in one engagement.
What's Included
Three pillars that work together: strategic direction to stay on course, systems that compound, and support to keep momentum.
Strategic Direction
- Monthly strategic session (90 min)
- Bi-weekly written strategic briefs
- Live competitive dashboard
System Delivery
- Q1 Foundation bundle (included)
- One growth system per quarter (Q2+)
- AI automation embedded in each system
- Frameworks, SOPs, and templates
Ongoing Support
- Bi-weekly coaching calls (45 min)
- Async Loom feedback on demand
- Slack access (48h response time)
Quarter One
Foundation: See Clearly, Fix the Leaks
Every retainer starts here. Before building growth systems, we fix what is broken and establish the measurement baseline.
Analytics & Attribution
- • GA4 audit and cleanup
- • Event taxonomy and naming conventions
- • UTM framework and governance
- • Revenue attribution model
- • Core dashboard build
- • Weekly automated report
Positioning & ICP
- • Customer interviews (5–8)
- • Win/loss analysis
- • Competitive positioning map
- • ICP documentation
- • Core messaging framework
Funnel CRO
- • Full-funnel audit
- • Heuristic teardown of key pages
- • Friction log
- • Quick wins (implemented in-quarter)
- • Baseline conversion metrics
Quarter Two and Beyond
Growth Systems
One system per quarter, chosen based on your roadmap. Each is delivered as a complete package: strategy, frameworks, SOPs, templates, and AI automation.
SEO & Content Engine
Keyword strategy, content calendar, production workflow, and AI-assisted writing pipeline. Built to compound.
Paid Acquisition
Channel strategy, audience architecture, creative frameworks, measurement model, and scaling playbook.
Conversion Optimization
Testing program design, prioritization framework, landing page system, and continuous experimentation process.
Email & Lifecycle
Journey mapping, sequence architecture, segmentation model, and automated nurture flows that drive pipeline.
Outbound Lead Generation
ICP targeting, list building process, multi-channel sequence design, personalization at scale with AI.
What Success Looks Like
A clear trajectory from diagnosis to independence. Here is what to expect at each milestone.
Month 3
Foundation Complete
Analytics instrumented, positioning clarified, funnel leaks patched. You see the data clearly for the first time.
Month 6
First System Producing
First growth system live and producing results. Marketing lead receiving coaching. AI automation reducing team workload.
Month 12
Team Independence
Multiple systems compounding. Team operating independently. Founder attention fully freed from marketing.
After the Engagement
What stays
Documented systems, SOPs, automation, and a team coached to run them. The infrastructure outlasts the engagement.
Proof it works
At Cherry Servers, the 7-person marketing team I built operated autonomously after my direct involvement. The systems, playbooks, and coached leadership continued to compound — driving EUR 16M revenue with a 5:1 LTV/CAC ratio.
What's Not Included
Transparency matters. Here is what falls outside the retainer scope so there are no surprises.
Hands-on daily execution
I build the systems and train your team. Day-to-day execution (writing content, managing ads, sending emails) stays with your team or agency.
Unlimited revisions
Each deliverable includes two rounds of feedback. Additional revision cycles can be scoped separately.
Additional systems mid-quarter
One system per quarter keeps quality high. If you need something urgently, we scope it as an add-on with clear timeline and pricing.
Apply for the Retainer
I take on a limited number of retainer clients per quarter. Book a discovery call and we'll figure out if it's the right fit for both of us.