What got you to €1M won't get you to €10M

I turn marketing into
a predictable growth engine.

Fractional CMO for European B2B SaaS founders between €1M and €10M ARR. Strategy, execution systems, and a team coached to run it internally.

Book a discovery call 30 minutes. No pitch. You leave with a sharper diagnosis.

€3M→€16M

Cherry Servers over 5 years

5:1

LTV:CAC ratio

1→8

Marketers hired & coached

01 / PROBLEM

Random Acts of Marketing

You've proven product-market fit. You're hiring, running campaigns, testing channels. But results don't compound.

2 in 3

of B2B SaaS companies have no marketing strategy

Strategy by intuition

You sell to "everyone"You cannot plan sales revenueYou struggle with priorities

80%

have no clearly defined processes

Undefined processes

Your customer experience is inconsistentWhat should take hours takes you daysIf a key employee leaves, your operations stop

1 in 2

of their employees don't know what's expected

Skilled people, stuck

Your projects get started, rarely finishedYour team is busy, but nothing alignsThe same problems resurface every quarter

None of these breaks on its own. Each one drags the other two down, and if any part is broken, every quarter feels like starting over.

02 / METHOD

Growth Velocity Framework

Companies that break out of random acts of marketing fix three things to create predictable growth.

Direction

Strategy grounded in data

A clear roadmap rooted in your business reality. Not gut feel. Not competitor mimicry. Every decision compounds into a moat competitors can't copy.

Marketing and sales aligned on one ICPBudgeting backed by data, not opinionDecisions take minutes, not meetings

Velocity

Systems of leverage

Execution infrastructure — systems, frameworks, SOPs and AI automation that make marketing repeatable and fast. Engineered, not hustled.

Campaigns launch in days, not weeksPlaybooks the team runs autonomouslyWhat takes competitors 40 hours takes you 15

Capability

A self-managing team

Good systems fail when people don't use them. Coaching applied at the right layer — individual, relationship or group — is what turns a team into owners of operational excellence.

Same problems do not reoccur quarterlyPeople say what's true, not what's safeQuality improves without adding headcount

Not sure where your bottleneck is?

Take the free scorecard

03 / EVIDENCE

From one operator to a growth system

CHERRY SERVERS · 2020–2025

RESULT

€3M→€16M

Revenue over 5 years, as Head of Growth

YoY growth 38%

LTV:CAC 5:1

Team built 1 → 8

As Head of Growth at Cherry Servers I built the marketing function from scratch. What made it grow wasn't effort, it was the systems I left behind:

STRATEGY

A separate GTM strategy for each market segment

ANALYTICS

360° customer analytics with attribution, ROI and lifecycle metrics

OPERATIONS

A documented workflow and a coached owner for every channel

TEAM

A marketing team that runs day-to-day operations without me

The systems still run. Installing yours takes quarters, not years.

04 / ENGAGEMENT

Three ways to work together

Start with the Audit and grow into the Retainer, or take Leadership Coaching to become a better entrepreneur.

ENTRY POINT · 2 WEEKS

Growth Velocity Audit

A strategic diagnostic that cuts through vanity metrics to show exactly where growth is stuck, why, and what to fix first.

Every finding ICE-scored A 90-day roadmap with priorities 30 days of coaching as you execute

See what the audit covers

CORE ENGAGEMENT · FROM 3 MONTHS

Fractional CMO Retainer

I build your strategy from customer evidence, install the execution layer, and coach your team to run it all.

Strategy and analytics installed in quarter one One new growth system every quarter after Your team coached to own every workflow 3-month minimum, then month to month

How the retainer works

INCLUDED OR STANDALONE

Leadership Coaching

For founders and marketing leads, applied at the right layer — individual, relationship or systemic.

Included in every retainer at no extra cost Available on its own at €100 per hour Certified Gestalt Coaching practitioner

About the coaching

05 / ALTERNATIVES

Not everyone should hire a fractional CMO

	OUTSOURCED Marketing agency	EMBEDDED Fractional CMO	IN-HOUSE Full-time CMO
What you get	Hands-on execution against a brief you set.	I set the direction, install the GTM systems, and coach your team to run them.	A senior executive owning marketing end to end, with board presence.
Who does the work	Their team, outside your company.	Your team, coached by me. The capability stays inside.	The in-house team they inherit, reshaped to their own playbook.
Cost and commitment	€3–10K a month plus media spend, usually rolling.	€4–8K a month. Three-month minimum, then month to month.	€160–230K base in Europe, plus bonus and equity. Permanent, and slow to reverse.
The limitation	They don't see the whole business, or change how your team works.	I don't execute campaigns, and I take no more than two clients at a time.	Three to six months to hire, then time to ramp.
When it fits	You know exactly what to execute.	€1–10M ARR, vague strategy, missing systems, no budget for a full-time CMO. Also groundwork for the CMO you hire next.	€20M+ ARR, and best hired into a mature marketing operation.

All three work at different growth stages. What differs is what stays behind when the engagement ends.

Find out where your growth engine leaks

In two weeks you'll know where the bottlenecks are, what to fix first, and what the ROI looks like.

Book a discovery call

I turn marketing into a predictable growth engine.